More than 50 Years in Marketing
A lifetime of work with four ‘Fortune 500” Companies
Experience
- Firestone Tire & Rubber
- Borg-Warner
- York International
- Johnson Controls
Positions held: Retail Salesman, Technical Writer, Sales Promotion Manager, National Advertising Manager, Marketing Planning Manager, and Marketing Manager. Worked to support and develop HVAC Dealers & Distributors and Industrial Refrigeration Contractors. Managed projects and developed marketing activities with major advertising agencies in New York, Philadelphia, and Louisville as well as many small local agencies and marketing service providers.
Created and directed photography that appeared as frontpage illustrations in National Trade Publications, including “Industrial Photography” magazine.
Education
Bachelors of Marketing Degree from York College of PA.
Former Adjunct Faculty Member at York College of PA.
Courses taught: Principals of Marketing, Promotional Strategies, and Industrial Marketing.